Are You Asking Prospective Customers For Too Much?

By RedHorse Systems | Uncategorized

Dec 12
convert customers

If you are having a difficult time converting prospects to customers, consider what you are asking of them.

According to HelpScout – 10 Ways to Convert More Customers – it could be as little as changing a few words.  For example in a study where prospects were given the following two requests:

“Would you be willing to help by giving a donation?”


“Would you be willing to help by giving a donation?  Every penny will help.”

Customers donated almost TWICE as often with the second request. convert customers

Start with something small. Offer your customers a free trial – that takes only a few minutes of their time – without obligation. (just as we do at RedHorse CRM – our free trial is here).

Change your approach often and keep records in a good CRM so you know what works.

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