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If you are having a difficult time converting prospects to customers, consider what you are asking of them.
According to HelpScout – 10 Ways to Convert More Customers – it could be as little as changing a few words. For example in a study where prospects were given the following two requests:
“Would you be willing to help by giving a donation?”
OR
“Would you be willing to help by giving a donation? Every penny will help.”
Customers donated almost TWICE as often with the second request.
Start with something small. Offer your customers a free trial – that takes only a few minutes of their time – without obligation. (just as we do at RedHorse CRM – our free trial is here).
Change your approach often and keep records in a good CRM so you know what works.