All Posts by RedHorse Systems

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Newsjacking
Feb 04

Let Someone Else Pay For Your Advertising – “That’s What The Fox Says”

By RedHorse Systems | Uncategorized

IT’S A TRICK THAT’S AS OLD AS THE HILLS BUT ITS GAINING MOMENTUM IN THE DIGITAL AGE

At the top of the list this week in “new advertising gimmicks” is the idea that you can put your business on the map by aligning yourself with another, larger rocket to stardom.

NewsjackingThe notion is that none of us can possibly pay enough to get our advertising up front, on top of all the competition, for longer than it takes someone to blink and scroll to the next thirty advertisements. We are therefore all consigned to a struggle for recognition that will never be achievable…unless…

You design your advertising to refer to a greater entity so that one of two things happens.

The piece, the display, the post or the advertisement contains something so compellingly popular that it becomes self- circulating because of its universal appeal.  Think adorable pet pictures or unprecedented acts of kindness caught on camera.

Or

And this – the second – is more complicated and potentially much more explosive.  It involves creatively tying your advertising to a viral news piece or personal interest story.  This process is threefold.

First the piece you are looking to tie to has to be both an overnight sensation and immediately current,

Second there has to be an artistically creative tie between your business advertisement and the news and

Third there must be a campaign built through blogs, twitter posts with hashtags, Facebook likes, Instagram, Pinterest, etc.,

It’s headline news now, this new/old gimmick for advertising but it’s viability as a course of action is questionable.  I am all for it but whether or not that illusive combination of the right rocket and the right connection and the work to propel it all might be a little more elusive than is being conveyed.

For more on the subject see the recent post “5 Brand Marketing Efforts That Took Newsjacking to the Next Level” by Brint Klontz.

Image Source David Meerman Scott

Devoted Customer
Jan 30

You Can’t Buy This Kind Of Advertising

By RedHorse Systems | Uncategorized

“We just purchased RedHorse from Eric L. Turnipseed after using Goldmine since 1999. Not only is your program exemplary, but Eric’s knowledge, professionalism and communication skills are second to none. I’ve been in business for myself for 40 years and have seen and experienced my share. I just can’t say enough about good about RedHorse and Eric, both STANDOUTS! Thank you, Thank you….”

– Bill West, Scottsdale AZ, SculptSite

THANK YOU DEVOTED CUSTOMER!

Devoted Customer

Content Marketing Challenges
Jan 28

How Do We Engage Customers? “Content Marketing”

By RedHorse Systems | Uncategorized

The only way to cope with the plethora of advertising thrown at us daily is to turn it off, block it or ignore it – unless it is useful – and that’s where CONTENT MARKETING comes in.

Content Marketing ChallengesToo often our email boxes, the sidebars on our applications, the top half of a search on Google are inundated with advertisements and the only defense against this plethora of advertising stimuli is to shut it out. Since you do it yourself, you know your prospects are doing the same.

Hand your customer CONTENT and they may just stay for a moment, they may just scroll back through in a day or two. Every visit increases the chance that prospect will turn into a customer.

Image Source MarketingProfs.

1.8 million words
Jan 23

The Stats on the Success of Video Marketing are Staggering

By RedHorse Systems | Uncategorized

If you aren’t on the bandwagon, you should be.

1.8 Million Words – That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research…That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.1.8 million words

See more amazing stats in the Video Brewery article on 18 Big Video Marketing Statistics and What They Mean for Your Business.

TeamAutomation
Jan 22

TeamAutomation

By RedHorse Systems | Resellers

…back to Find A Reseller

Simi Valley, CA USA


TeamAutomation, a team of professionals to assist in your implementation of CRM.  We provide selection services, installation, data import and customization of RedHorse CRM systems.  With over 25 years of experience, we’ve assisted many customers, like yourself to achieve successful CRM adoption.

We use RedHorse CRM internally so we know how it really works, how it can be used to grow your business.

TeamAutomation
1633 Erringer Road
Simi Valley, CA USA
(805) 522-3875
www.teamautomation.com

Eric Turnipseed
Jan 08

We Practice What We Preach!

By RedHorse Systems | Uncategorized

If you have been keeping up with my blogs you know I am all about customer service. Earlier I posted a blog about how “great customer service is the ultimate trump card”. Well… we are amping it up at RedHorse as we speak. How?

By bringing on veteran Customer Service and CRM software specialist EricEric Turnipseed Turnipseed as our new VAR manager.

Eric is on board with the RedHorse objective of providing the most knowledgeable, and up-to-date in the industry informed resellers through rigorous ongoing training. Our goal for 2014 is to provide the most knowledgeable dealers with the greatest customer accessibility. We are as always unmatched in the industry for customer service and we aim to stay that way.

Glad to have you Eric!
Connie Galligan and all at RedHorse

Jan 07

Happy New Year from All of Us at RedHorse

By RedHorse Systems | Uncategorized

Hopefully you have had the opportunity to wind down a little and enjoy the holiday season.  I know I was ready to take a much needed break but if you are anything like me – you know that though you may not have physically been at work – though you may not have updated your CRM data, produced or analyzed reports, your mind was still wandering to the forever unfinished business of business – and thoughts of what this new year might bring. I know mine was!

happy new year 2014

Here’s wishing you and yours, the most prosperous New Year ever.

We have great new plans for the new year and can’t wait to share them with you!

Thank you from all of us at RedHorse.

Connie Galligan, Family and Friends

social media sites
Dec 17

Just Fire Up A Facebook Page – Get Yourself Out There – Or Not!

By RedHorse Systems | Uncategorized

At first glance it seems logical to open a Facebook page and access its community … but for many brands, a Facebook page is not necessarily relevant and cost-effective because it costs money (buying fans through deals, creating contests and content, purchasing visibility).

social media sitesIf you develop great content (videos, pictures, etc..), it will be shared by users on social networks and will naturally be posted on Facebook even if that isn’t where you originally posted your video/pic of the day.

Sometimes it is better to put money into developing content and ensuring the appropriate SEO rather than embarking on a battle for the fans.

from7 social media lies the gurus want you to swallow” posted on businessgrow.com

convert customers
Dec 12

Are You Asking Prospective Customers For Too Much?

By RedHorse Systems | Uncategorized

If you are having a difficult time converting prospects to customers, consider what you are asking of them.

According to HelpScout – 10 Ways to Convert More Customers – it could be as little as changing a few words.  For example in a study where prospects were given the following two requests:

“Would you be willing to help by giving a donation?”

OR

“Would you be willing to help by giving a donation?  Every penny will help.”

Customers donated almost TWICE as often with the second request. convert customers

Start with something small. Offer your customers a free trial – that takes only a few minutes of their time – without obligation. (just as we do at RedHorse CRM – our free trial is here).

Change your approach often and keep records in a good CRM so you know what works.