All Posts by RedHorse Systems

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Sep 19

Social Media generates REAL Customers/Real Revenue!

By RedHorse Systems | Uncategorized

Social Media and Blogs Generate REAL Customers

socialblogs

Take the first step and watch
How Social Media Is Driving the Future of Customer Relationship Management.

Best wishes, Connie

Connie Galligan is Founder and Lead Developer of RedHorse CRM. During two decades of consulting and software development in the industry, she has created custom tools, modifications and stand-alone systems to answer the needs of the clients and dealers she knows so well.

Sep 17

Can’t afford the cost of social media advertising?

By RedHorse Systems | Uncategorized

You say you can’t afford the cost of social media advertising?

The stats say you can’t afford not to.

  • 86% of those watching TV – skip commercials
  • 46% decline in trade show marketing
  • 44% of the direct mail delivered is never opened
  • email? Your customers spend 3X as long on social media as they do on their email.

It is no longer a question of “if” you will enter into the social media arena

It is when and how…

Take the first step and watch
How Social Media Is Driving the Future of Customer Relationship Management.

Best wishes, Connie

Connie Galligan is Founder and Lead Developer of RedHorse CRM. During two decades of consulting and software development in the industry, she has created custom tools, modifications and stand-alone systems to answer the needs of the clients and dealers she knows so well.

Aug 13

RedHorse v5.6 Released!

By RedHorse Systems | News

Here’s what’s new :

Field Level Security – restrict field access or edits by user or group

Restrict access to certain users or groups to protect sensitive data. Make data visible only to those users that should see that information and prevent editing as well.

Create a fully customized business process management system to reveal the right data to input at the right time in your business process by combining Field View Rules and Field Level Security.

Audit when users change data

Users sometime inadvertently make unwanted changes to data and even erase or lose important information for a company. Track those changes to know who changed a field value and when. Audit logs may be use to reconstruct lost data when necessary.

You may select the areas of RedHorse CRM that you want to track, including contact, accounts, business modules and history.

May 21

Four Exceptional Rules For Social CRM Success

By RedHorse Systems | Uncategorized

Social media offers an unprecedented opportunity to converse with customers and customers-to-be. As with any other conversation, however, you need to exercise good manners if you want people to respond accordingly.listenfirst

For instance, if you go to the online sites frequented by the people who would have use for your products or services, you can learn what ideas have captured their interest at the moment. Once you have a good handle on that, you can present yourself in ways that jibe with these interests.

In other words, you can “be” what your customers want, instead of interrupting what they are interested in. That is, make your messages part of their dialogue, rather than lobbing a hard-sell conversation-stopper into the conversation.

So, here are the rules for the social CRM age:

  • Go where your prospects are, so they can find you.
  •  You never know who’s watching/listening! Be where influencers can see you and refer you onward.
  •  Talk to them in the language they use to each other.
  •  Make your online contributions count: deliver valuable content (i.e. reliable news, answers, etc.) in your website pages, chat group postings, Tweets, and blogs.

The Internet has fundamentally changed the way people find, discover, share, buy and connect. Watch our video How Social Media Is Driving the Future of CRM.

Best wishes, Connie

Connie Galligan is Founder and Lead Developer of RedHorse CRM. During two decades of consulting and software development in the industry, she has created custom tools, modifications and stand-alone systems to answer the needs of the clients and dealers she knows so well.

May 14

Two Success Secrets To Practice Every Day

By RedHorse Systems | Uncategorized

An ancient saying is still true: “We are that which we do repeatedly. Excellence, then, is not an act, but a habit,” said Aristotle. Remember him? What worked in ancient Greece turns out to be good advice in this online age.

Daily activities lead to success; so, focus on your daily activities. Work hard at doing the right things at the right time, not just doing things right, each day. And become proficient at prioritizing your daily activities.

I find that success comes from focusing on two questions:

    • Is what I am I doing at this very moment absolutely the most important thing to help my business succeed?

Can what I’m doing now wait, allowing me to use this time for something that will help move the business forward?

prioritizeIf I am not mindful, it’s possible to spend much of my best profit-generating time on things that could be handled during off-peak hours. And the best profit-generating time is when you can most successfully contact your customers, prospects, and other key business associates. Only you can define those hours for yourself.

So, when you do get a request for action, try asking: “When do you need this and why?” Most often, it can wait for a less crucial business-building time. Acquiring a sharp focus on daily activities can be the most direct path to success.

Learn more productivity tips with our Faster Business With Less Confusion video.

Best wishes, Connie

Connie Galligan is Founder and Lead Developer of RedHorse CRM. During two decades of consulting and software development in the industry, she has created custom tools, modifications and stand-alone systems to answer the needs of the clients and dealers she knows so well.

May 07

Ultimate Multi-Tasking: Creating Social Media Inside Your CRM System

By RedHorse Systems | Uncategorized

Have you ever met someone at a networking event and thought, “Gee, I’d really like to do business with him.”? The next day, you call that person and, while you are talking, you go online to learn about them.

Wow, their website is terrific. A goldmine of information about their industry, the work they do, and who’s on their team. By the end of the conversation you know that really want to work with them.

Sound familiar? Well, you’re not alone. Social media is not just personal fun on Facebook anymore. Twitter, LinkedIn and many more now are serious business tools.

Who says I need CRM?

Who says I need CRM?

So, you start entering their contact data and key points from the conversation into your CRM system, but – wait – you say you don’t have a CRM system? That while you were talking to them you had to keep toggling between Outlook and your browser to see their website?

Wouldn’t it be great if you could do everything from within your CRM system? Well, we do. And you can, too. I know because RedHorse CRM provides that flexibility, and I created RedHorse.

I wonder what else you would like a CRM system to do. Write back and let me know!

Best wishes, Connie

Connie Galligan is Founder and Lead Developer of RedHorse CRM. During two decades of consulting and software development in the industry, she has created custom tools, modifications and stand-alone systems to answer the needs of the clients and dealers she knows so well.

Apr 30

Do You Know What You Look Like Online?

By RedHorse Systems | Uncategorized

Everyone’s watching everyone else these days. Websites, Facebook, Twitter, LinkedIn, wikis, podcasts, blogs, YouTube, RSS feeds, widgets, apps and … argh! Who can keep up? Well, we all have to.

mirrorThe information we put out there in cyberspace contains photos, graphics, audio and video that give us an appearance and voice online. People think they know us because they see the various aspects that we have chosen to show them. That means the choice of each one of these elements is a strategic decision in constructing our online identity.

How do your customers, potential clients, vendors, and others find you? A complete answer is important because each way gives us information about where and how to present ourselves in the virtual world. For instance, people find information

  • By click-throughs,
  • By name,
  • By subject,
  • By long-tail enquiry, and
  • By some combination of the above.

In other words, they are looking for you just the way you go looking for them, not necessarily in the orderly, linear way we used to present ourselves in print.

Have you found a difference between the image you thought you were giving of yourself and the one people assumed from your online presentation. I’d love to hear about your experiences, so write soon.

Watch our Putting People Back into the Business Equation video to learn more.

Best wishes, Connie

Connie Galligan is Founder and Lead Developer of RedHorse CRM. During two decades of consulting and software development in the industry, she has created custom tools, modifications and stand-alone systems to answer the needs of the clients and dealers she knows so well.

Apr 23

Get New Customers’ Attention Via Social Media, Not Email

By RedHorse Systems | Uncategorized

There’s a reason why outbound marketing is on the decline: it doesn’t work very well any more.

donotcallDirect mail, for instance, was traditionally considered a success if it achieved a 1.5 to 2.0 percent response rate. Today, some 44 percent of it is not even opened. I guess that’s not surprising in a world where two of every three Americans are on the “Do Not Call” list, and 86 percent of viewers skip through TV ads.

In contrast, recent research tells us that social media and blogs get three times as much attention, in terms of minutes spent, as direct email – 24 percent vs. 8 percent.

To us at RedHorse Systems, all of this means that we need to stop begging for or demanding attention, trying to get people to turn to what we want to tell them. Instead, we need to figure out what’s important to them, where they are looking for information, and go there. In other words, be what your customers want instead of interrupting what they are already interested in.

Social media thrives in the RedHorse environment. Your business will, too.

Watch our How Social Media Is Driving the Future of CRM video to learn more.

I look forward to hearing from you soon.

Best wishes, Connie

Connie Galligan is Founder and Lead Developer of RedHorse CRM. During two decades of consulting and software development in the industry, she has created custom tools, modifications and stand-alone systems to answer the needs of the clients and dealers she knows so well.

Apr 16

Social Media Provides “Third Party Endorsement”: Are You Getting Yours?

By RedHorse Systems | Uncategorized

Recently a research report caught my eye because it said that LinkedIn, at 65 percent, drives most customers in the business-to-business (B2B) realm, compared with a company blog at 55 percent. And it turns out that Facebook, too, is growing in importance for the business world.approved

In the Facebook environment, it’s all about exposure, not necessarily customers. Being the highly social critters that we are, people love to feel that they are “in the know” and have the power (i.e. information) to influence – and impress! – others. When this type of personality finds your Facebook presence impressive, they waste no time in sharing the news with friends, customers, and suppliers. You just never know who’s watching and listening!

Furthermore, the research says that advice from influencers is more convincing than from corporate sources. That’s why, traditionally, editorial coverage in print was considered far more important than paid advertising. It’s called “implied third party endorsement”.

So, it looks like social media can help people find you by improving their search results. And that adds up to business leads for you. Do you have a story about an online contact turning into business? Please let me know. I’d love to hear it and share with everyone else.

Watch our Putting People Back into the Business Equation video to learn more.

Best wishes, Connie

Connie Galligan is Founder and Lead Developer of RedHorse CRM. During two decades of consulting and software development in the industry, she has created custom tools, modifications and stand-alone systems to answer the needs of the clients and dealers she knows so well.