1) Change your website title to say what you do instead of who you are for example:
from: REDHORSE SYSTEMS to: REDHORSE CRM
By making the title tag into something more descriptive, you are able to rank for what you actually do, rather than the name of your company.
2) Create descriptive H1 tags on your home page
from: Candy Making to: Candy Making Supplies or How to Make Candy
Improving H1 descriptive text helps boost the numbers needed to rank your page higher within searches.
3) Start a Blog- each blog you write allows your business to appear in the search results of relevant search terms logarithmically improving the odds your website appears before any customer.
excerpts from Preston Smith@infusionsoft