The only way to cope with the plethora of advertising thrown at us daily is to turn it off, block it or ignore it – unless it is useful – and that’s where CONTENT MARKETING comes in.
Too often our email boxes, the sidebars on our applications, the top half of a search on Google are inundated with advertisements and the only defense against this plethora of advertising stimuli is to shut it out. Since you do it yourself, you know your prospects are doing the same.
Hand your customer CONTENT and they may just stay for a moment, they may just scroll back through in a day or two. Every visit increases the chance that prospect will turn into a customer.