…companies and organizations that provide amazing service to every customer have a clear competitive advantage. Unlike differentiators of quality, innovation or price, (great customer service is a differentiator that can’t be bought; it’s a competitive advantage that can only be earned.)
Not only can improving customer experience provide a means of differentiating your brand, good experiences lead to greater customer and employee loyalty, satisfaction, and retention, and a better bottom line.
Best wishes, Connie
Connie Galligan is Founder and Lead Developer of RedHorse CRM. During two decades of consulting and software development in the industry, she has created custom tools, modifications and stand-alone systems to answer the needs of the clients and dealers she knows so well.