And now for those whose marketing, analytics and record keeping are outsourced…
If you are avoiding a transition to a customer relations management system because your marketing and analytics are outsourced, you are in a very small minority. According to a survey by Ascend2 and their related marketing partners, only 4% of over 500 businesses surveyed trust a third party enough to completely outsource their inbound marketing and analytics.
Essentially what this and many surveys like it show is that 96% of the businesses out there consider customer relations management to be far too essential of a factor in the operation of an organization to leave to a third party.
What these figures tell us is that if you are not “handling” or “personalizing” your customer – almost all of your competition is equipped to do so.
Read our original blog on Six Good Reasons NOT To Install A CRM System.