RedHorse Web in BETA!!
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Four Exceptional Rules For Social CRM Success
Social media offers an unprecedented opportunity to converse with customers and customers-to-be. As with any other conversation, however, you need to exercise good manners if you want people to respond accordingly. For instance, if you go to the online sites frequented by the people who would have use for your products or services, you can…
Let Someone Else Pay For Your Advertising – “That’s What The Fox Says”
IT’S A TRICK THAT’S AS OLD AS THE HILLS BUT ITS GAINING MOMENTUM IN THE DIGITAL AGE At the top of the list this week in “new advertising gimmicks” is the idea that you can put your business on the map by aligning yourself with another, larger rocket to stardom. The notion is that none…
Six Good Reasons NOT To Install A CRM System
1) YOU DON’T HAVE THE TIME 2) YOU CAN’T CONFIRM THE RETURN ON INVESTMENT 3) NO ONE IN-HOUSE IS CAPABLE OF RUNNING THE SYSTEM 4) ALL OF YOUR RECORD-KEEPING IS OUTSOURCED 5) YOU CAN’T AFFORD IT 6) YOUR BUSINESS HAS OPERATED FOR 40 YEARS WITHOUT IT – YOU DON’T NEED IT. That should do it…it’s…
Reason #1: You would, if you did!
More on my post about the most common roadblocks to adoption of a customer relations management system for your business… In my last post I addressed the heavily disputed ROI issue. In this post I will cover another objection: the assertion that “you don’t have time”. First I would like to offer the following analogy:…
Get New Customers’ Attention Via Social Media, Not Email
There’s a reason why outbound marketing is on the decline: it doesn’t work very well any more. Direct mail, for instance, was traditionally considered a success if it achieved a 1.5 to 2.0 percent response rate. Today, some 44 percent of it is not even opened. I guess that’s not surprising in a world where…
Where, when and how should I spend my time on lead generation?
Where, when and how should I spend my time on lead generation? All of these valuable questions can be answered watching the “Your Leads Aren’t Buying: How to Fix It” free webinar hosted by redhorsesystems.com. David Brydson, CEO, Best Fit Solutions, details how measuring your marketing efforts can save you time and money by identifying…
