Customer acquisition via email has quadrupled in the last four years (A recent study by predictive analytics firm Custora)
If you thought writing a blog, Twittering and Facebook postings were going to put money in the bank you are probably feeling the squeeze right about now. The social media networks are a means to keep your fingers on the pulse of your customers – stay friends – hang out online – keep in touch – but they are not enough to get them to make a purchase.
So where do you go from here? Build an effective email campaign and use an effective tracking system because real marketing is measurable.
Email marketing services like Constant Contact and Mailchimp make the job easy. Tying it to your CRM is essential.
How? Integrate it.
Best wishes, Connie
Connie Galligan is Founder and Lead Developer of RedHorse CRM. During two decades of consulting and software development in the industry, she has created custom tools, modifications and stand-alone systems to answer the needs of the clients and dealers she knows so well.