Welcome to the RedHorse Reseller Lead Program. This program allows you to opt in to a lead distribution system run by RedHorse Systems.
How does this program work?
- You put money in a bucket using the form below
- As leads come in, they are distributed using a round-robin to all dealers participating in the program with at least $35 remaining in their bucket
- Your bucket is reduced every time a lead is distributed to you
- When your bucket reaches $50, we will remind you by email to fill your bucket by returning to this page and adding funds
How do I opt into this program? Fill your bucket.
How do I remain in the program? Continue to fill your bucket when it runs low.
How do I opt out of the program? Stop filling your bucket. When it runs out, you will no longer receive leads. You may also submit our Opt Out form.
Can I pause the lead program when I go on vacation? Yes. Use the Suspend form to pause lead distribution to your account. When you want to begin receiving leads again, use the same page again to resume lead distribution.
Can I get a refund of the amount remaining in my bucket? No. Receiving leads will reduce your bucket to a zero balance.
What can I do with the leads I receive? You agree that by participating in this program that you will first present RedHorse to all leads. If after an appropriate time and serious due diligence you determine that RedHorse is not a fit for a particular lead, you may then present other products to the lead. We ask that you advise us by email that you have presented other products.
Do I have to report lead status to RedHorse? We will be sending you a report monthly detailing your lead distribution and statistics. We require that you reply back to this email with the status of each lead. If you do not respond to our report advising us on the status of the leads within 30 days, we will suspend your program until we receive feedback.
What if I can’t contact a lead? You have two business days to inform us so that we can attempt to correct the contact information.
What about refunds for bad leads?
We will refund a bad lead only when the Lead Vendor has refunded the lead in accordance with their refund policy. This Program is intended to deliver highly qualified, in-scope leads. Each lead is vetted by an adviser with a participating Lead Vendor during an extensive telephone interview. However, the nature of lead generation – fewer than 5% of leads close – creates many reasons why a client may consider a lead to be “bad.” While we are always disappointed when leads don’t work out well, our pricing reflects that we will only issue refunds in cases where the lead:
- Is already an active opportunity1 in your sales pipeline; or,
- Contains bad contact information which we cannot correct within two business days.
We cannot refund leads outside the scope of the two reasons outlined above. That includes, but is not limited to, leads that are non-responsive, those that cancel or delay their purchase, those that fail to match specific module or feature requirements, or those where there is a perceived budget mismatch. It is important to remember that we are providing leads, not opportunities.
What else do I have to do to participate? Each Lead Vendor will advertise RedHorse on their website in order to attract leads. Public reviews of products are often used to promote the products. The more reviews that there are on RedHorse, the more often prospects will ask directly for the product. As a part of this program, you as a dealer are required to fill out the reviews on any Lead Vendors where RedHorse is advertised. When you sign up for the program, you will receive an email with links to the review pages. You have 15 days to fill these out. After 15 days, if you have not completed the form, we will suspend your program until it is completed. You must also ask your end users to fill out the reviews, whether by email blast or personal conversation. It’s important to understand that the quality of the leads you are paying for is directly related to public presence of RedHorse and impacted directly by these reviews.
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