The first step in productivity improvement comes from eliminating time-wasters in your company. And one of the biggest productivity killers I know of today occurs when employees have to switch among different software programs to implement different functions.
And there is no way around it: you need to be able to move smoothly and quickly among all of the tasks and demands in the CRM world today. Think about it in hard dollar terms. We now know that social media – i.e. inbound marketing – gets better results than outbound initiatives, and at a cost that’s 45% lower than traditional activities.
As businesses discover that leads – and real customers – emerge from social media contacts, it is no wonder that “push” (i.e. outbound marketing) is on the decline. It just doesn’t work well anymore.
Consider this: two of every three Americans are on the “do not call” list; 86 percent of viewers skip TV ads, and some 44 percent of direct mail goes directly into the waste basket, without ever being opened.
So you’re convinced and want to incorporate social media into your marketing mix. However, if you have to keep getting out of your CRM system to update and manage your Twitter, Facebook and LinkedIn accounts, you’re wasting time again. Look instead for software that enables all the social media options to function within its environment. Multi-functionality should be woven into its very fabric to support your online activities, such as marketing campaigns.
Best wishes, Connie
Connie Galligan is Founder and Lead Developer of RedHorse CRM. During two decades of consulting and software development in the industry, she has created custom tools, modifications and stand-alone systems to answer the needs of the clients and dealers she knows so well.