Tag Archives for " old "

Apr 27

RedHorse v7.0 Coming Soon!

By RedHorse Systems | News

Here’s what’s new :

New Subscription Module

Track and manage subscriptions using a new built-in module

Credit Card Processing

Accept credit cards on your website using Stripe Credit Card Processing and send the payment and deposits directly into QuickBooks using this new integration.

Detail Records on Business Modules

Link one-to-many Detail Records to Quotes, Tickets and any business module.

Nov 06

RedHorse v6.6 Released!

By RedHorse Systems | News

Here’s what’s new :

RedHorse Mobile

Live access to your RedHorse CRM data from any mobile device or web browser. Take a look

Send Email Directly from Workflow

No need to queue emails to your Outbox from Workflow any longer. Now you can send emails immediately as Workflow runs.

Gmail Sync Update

Support for new Google v3 Calendar API.

Sep 24

Reason #6: Stay in touch

By RedHorse Systems | Uncategorized

For all those good, strong businesses that have been operating for years without CRM systems…we are with you and acknowledge your success as well as the success of innumerable others.

But the world, and the way we do business, has changed exponentially in this new age of information. The change has been at the same time exciting and challenging, welcome and feared, embraced and shunned.

stayintouchCustomers, be they individuals or businesses, are digitally connected and highly informed. They are accustomed to a personalized approach from almost all avenues of experience with products and services they receive. They may be on their couch, in their car, at a sporting event or even out of the country when surfing for published reviews on social media channels and connecting with friends and associates for referrals.

Without a CRM system, a business is simply out of touch with today’s consumer.

Feel free to contact me regarding these or any past posts.  I would love the opportunity to speak with you about Customer Relations Management and what RedHorse can do for your organization.

See our original blog about Six Good Reasons NOT To Install A CRM System.

Sep 17

Reason #4: CRM is about relationship

By RedHorse Systems | Uncategorized

And now for those whose marketing, analytics and record keeping are outsourced…

If you are avoiding a transition to a customer relations management system because your marketing and analytics are outsourced, you are in a very small minority. According to a survey by Ascend2 and their related marketing partners, only 4% of over 500 businesses surveyed trust a third party enough to completely outsource their inbound marketing and analytics.


Essentially what this and many surveys like it show is that 96% of the businesses out there consider customer relations management to be far too essential of a factor in the operation of an organization to leave to a third party.

What these figures tell us is that if you are not “handling” or “personalizing” your customer – almost all of your competition is equipped to do so.

Read our original blog on Six Good Reasons NOT To Install A CRM System.

Sep 11

Reason #1: You would, if you did!

By RedHorse Systems | Uncategorized

More on my post about the most common roadblocks to adoption of a customer relations management system for your business… In my last post I addressed the heavily disputed ROI issue.

In this post I will cover another objection: the assertion that “you don’t have time”.

First I would like to offer the following analogy:

Take a small farmer, about a hundred years ago whose cows produced a healthy supply of milk that was then delivered to general stores in several nearby towns as well as to friends and neighbors by horse and cart.

The farmer is not interested in automation or the newest fad, the automobile. He is busy but wealthy and happy with his prosperity. Over the years the town builds up around him and two more milk producing farms develop in the wake of the increase in demand.

These farms have automated pasteurization processes, automated bottling and delivery trucks.

You can see where I am going with this.

So let’s get back to present day thoughts on resistance to adopting a CRM system based on lack of time.

There is going to be an immediate investment of time spent on the acquisition of the system and the scheduling of installation and implementation. That is a given. And it is a hurdle – but a very short lived one.

The return on time saved – once installed – is staggering.

Imagine all future information between personnel and customers passing at the speed of electric flow which is measured in billions and trillionths of a second. It would quite literally take one day of operations with a CRM system to pay back in time saved.rocketsuip

Imagine documents, invoices, reports, statements, ticketing, emails, scheduling and related processes being automatically and quickly generated. A CRM system can carry out a sequence of many data processing operations – without human interaction – at a significantly higher rate of efficiency and accuracy.

When human interaction is factored, those accessing the information are retrieving and sending it to and from multiple locations, departments, entities, and applications, eliminating massive amounts of duplication – saving a phenomenal amount of time with each and every action.

Essentially, what you are doing is trading in that horse and cart for a rocket ship.

See our original blog about Six Good Reasons NOT To Install A CRM System.

Aug 12

RedHorse v6.4 Released!

By RedHorse Systems | News

Here’s what’s new :

iCal Meeting Invitations

Send and receive meeting invitations between RedHorse Contacts, RedHorse Users, Outlook and Gmail.

New Customizable Contact Screen

Customize your contact screen to match your custom screen designs in RedHorse CRM.

Jul 25

Reason #2: Solving the Missing Equation: Return on Investment

By RedHorse Systems | Uncategorized

In a recent blog I brought up the most common obstacles to adoption of a CRM system.

The first listed was the lack of supporting documentation for return on investment.

The reasons for the absence of figures of any kind are numerous however,
the two most significant, which I will address here, account for the lion’s share of cause.

One of the core functions of the software is that it is modular and mutable.  It updates and changes as the market changes and the functions we need to measure change.
It is nearly impossible to identify a single fixed entity to measure.

Different business use different components seeking different solutions in an ever changing market.

Second, savings over what might or might not have been spent are speculative. A turn of events in the business process could alter the trajectory of any measurement significantly.

Therefore, the single real measure of the value can only be calculated by gauging:ROI

a) What expenses will be eliminated when installing and operating a management system:

Man hours: eliminating cost of multiple entries of data from sales cycle processes such as lead generation, initial and follow up calls, estimates, services, order dispensation and customer satisfaction tracking

Man hours spent on, and advertising dollars spent on, non-performing methods and markets

Man hours spent on communication – information is logged and passed instantaneously

Man hours spent on correcting errors in the multiple entry system

Costs of separate software for separate functions

b) What gains are expected in the new process:

The means to generate emails and ad campaigns from the customer data base

The means to analyze the viability of advertising campaigns

The means to provide comprehensive information access to all management and employees from a single data base

The means to access customer profiles, history and stage in the sales process from a single source

The end focus therefore when seeking a measurable ROI, is the fact that a business’ ability to succeed or fail hinges on the cost of labor vs productivity.

The beauty of the installation of a CRM system is that it directly reduces labor AND increases productivity through efficiency in a single method thereby doubly affecting your bottom line.

See our original blog about Six Good Reasons NOT To Install A CRM System.

May 14

RedHorse v6.4 Coming Soon!

By RedHorse Systems | News

Here’s what’s new :

iCal Meeting Invitations

Send and receive meeting invitations between RedHorse Contacts, RedHorse Users, Outlook and Gmail.

New Customizable Contact Screen

Customize your contact screen to match your custom screen designs in RedHorse CRM.

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