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For all those good, strong businesses that have been operating for years without CRM systems…we are with you and acknowledge your success as well as the success of innumerable others. But the world, and the way we do business, has changed exponentially in this new age of information. The change has been at the same…

And now for those whose marketing, analytics and record keeping are outsourced… If you are avoiding a transition to a customer relations management system because your marketing and analytics are outsourced, you are in a very small minority. According to a survey by Ascend2 and their related marketing partners, only 4% of over 500 businesses…

More on my post about the most common roadblocks to adoption of a customer relations management system for your business… In my last post I addressed the heavily disputed ROI issue. In this post I will cover another objection: the assertion that “you don’t have time”. First I would like to offer the following analogy:…

In a recent blog I brought up the most common obstacles to adoption of a CRM system. The first listed was the lack of supporting documentation for return on investment. The reasons for the absence of figures of any kind are numerous however, the two most significant, which I will address here, account for the…