For all those good, strong businesses that have been operating for years without CRM systems…we are with you and acknowledge your success as well as the success of innumerable others.
But the world, and the way we do business, has changed exponentially in this new age of information. The change has been at the same time exciting and challenging, welcome and feared, embraced and shunned.
Customers, be they individuals or businesses, are digitally connected and highly informed. They are accustomed to a personalized approach from almost all avenues of experience with products and services they receive. They may be on their couch, in their car, at a sporting event or even out of the country when surfing for published reviews on social media channels and connecting with friends and associates for referrals.
Without a CRM system, a business is simply out of touch with today’s consumer.
Feel free to contact me regarding these or any past posts. I would love the opportunity to speak with you about Customer Relations Management and what RedHorse can do for your organization.
See our original blog about Six Good Reasons NOT To Install A CRM System.