For all those good, strong businesses that have been operating for years without CRM systems…we are with you and acknowledge your success as well as the success of innumerable others. But the world, and the way we do business, has changed exponentially in this new age of information. The change has been at the same…
And now for those whose marketing, analytics and record keeping are outsourced… If you are avoiding a transition to a customer relations management system because your marketing and analytics are outsourced, you are in a very small minority. According to a survey by Ascend2 and their related marketing partners, only 4% of over 500 businesses…
More on my post about the most common roadblocks to adoption of a customer relations management system for your business… In my last post I addressed the heavily disputed ROI issue. In this post I will cover another objection: the assertion that “you don’t have time”. First I would like to offer the following analogy:…
In a recent blog I brought up the most common obstacles to adoption of a CRM system. The first listed was the lack of supporting documentation for return on investment. The reasons for the absence of figures of any kind are numerous however, the two most significant, which I will address here, account for the…
1) YOU DON’T HAVE THE TIME 2) YOU CAN’T CONFIRM THE RETURN ON INVESTMENT 3) NO ONE IN-HOUSE IS CAPABLE OF RUNNING THE SYSTEM 4) ALL OF YOUR RECORD-KEEPING IS OUTSOURCED 5) YOU CAN’T AFFORD IT 6) YOUR BUSINESS HAS OPERATED FOR 40 YEARS WITHOUT IT – YOU DON’T NEED IT. That should do it…it’s…
(The blockbuster movie after the novel by John Grisham) Every time I run across a business with substance and longevity, with all its participants earnestly working long and hard to maintain a volume that will at the very least insure everyone has a job tomorrow… It makes me think of that movie. Earnest, warm, competent,…
Who the heck has the time – to chase this crazy – ever changing – marketing business and consequently new business model? It is all we can do to answer calls, fill orders, service customers, toss the paperwork in the direction of a bookkeeper, pay the bills, hire and train help, order supplies and get…
IT’S A TRICK THAT’S AS OLD AS THE HILLS BUT ITS GAINING MOMENTUM IN THE DIGITAL AGE At the top of the list this week in “new advertising gimmicks” is the idea that you can put your business on the map by aligning yourself with another, larger rocket to stardom. The notion is that none…
“We just purchased RedHorse from Eric L. Turnipseed after using Goldmine since 1999. Not only is your program exemplary, but Eric’s knowledge, professionalism and communication skills are second to none. I’ve been in business for myself for 40 years and have seen and experienced my share. I just can’t say enough about good about RedHorse…
The only way to cope with the plethora of advertising thrown at us daily is to turn it off, block it or ignore it – unless it is useful – and that’s where CONTENT MARKETING comes in. Too often our email boxes, the sidebars on our applications, the top half of a search on Google…
