Social media offers an unprecedented opportunity to converse with customers and customers-to-be. As with any other conversation, however, you need to exercise good manners if you want people to respond accordingly.
For instance, if you go to the online sites frequented by the people who would have use for your products or services, you can learn what ideas have captured their interest at the moment. Once you have a good handle on that, you can present yourself in ways that jibe with these interests.
In other words, you can “be” what your customers want, instead of interrupting what they are interested in. That is, make your messages part of their dialogue, rather than lobbing a hard-sell conversation-stopper into the conversation.
So, here are the rules for the social CRM age:
The Internet has fundamentally changed the way people find, discover, share, buy and connect. Watch our video How Social Media Is Driving the Future of CRM.
Best wishes, Connie
Connie Galligan is Founder and Lead Developer of RedHorse CRM. During two decades of consulting and software development in the industry, she has created custom tools, modifications and stand-alone systems to answer the needs of the clients and dealers she knows so well.